Tuesday, March 10, 2009

The beautiful art of viral marketing.

One L.A. based designer started it all..

A collection featuring shredded tee's started a diy trend unlike anything I've seen in the blogging world to date...

www.childhoodflames.blogspot.com posted a tutorial on how to replicate the coveted runway looks on her popular blog, and then the madness began!
her version is pictured above...

... and these are just a few of the bloggers that found inspiration from this look & tutorial.

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